Northwestern Mutual invests in children with cancer at Starlight's Winter Wonderland

Friday, December 14, 2012


Northwestern Mutual invests in children with cancer at Starlight's Winter Wonderland


LOS ANGELES, CA - December 5, 2012 – Starlight Children’s Foundation’s Winter Wonderland – a day when more than 350 Starlight kids, siblings and their parents are given the opportunity to experience the holidays by decorating cookies, making ornaments, meeting Hollywood celebrities, and more – will be held on Saturday, December 8 at 10:00 am at CBS Studios. The current “X Factor” soundstage is being turned into a children’s wonderland courtesy of Northwestern Mutual.

“We’re so grateful that, through our partnership with Starlight Children’s Foundation, Northwestern Mutual can support programs such as Winter Wonderland that deliver entertaining activities to families to uplift their spirits in the most challenging of times,” said Matt Plocher, managing partner at Northwestern Mutual-Los Angeles. “Our goal is to help strengthen families who are fighting cancer by ensuring that joy and happiness are enduring parts their lives. I am looking forward to seeing those smiles and visiting with families at Winter Wonderland this weekend.”

This year, 20 Northwestern Mutual financial representatives will be volunteering at the event to directly touch the lives of these families. It’s all part of the financial security company’s Childhood Cancer Program, a multi-year commitment to accelerate a cure for childhood cancer and to support families battling the disease.

Employees from Michaels will volunteer to help kids and parents decorate cookies, make ornaments, decorate frames, create greeting cards and more. Starlight kids will be delighted by a special visit from Santa and Mrs. Claus and a massive toy give-away, including coveted items like Guitar Heroes. Performances and attendance by StarPower Ambassadors, including Zachary Gordon star of Diary of a Wimpy Kid and Sierra McCormick who plays Olive Doyle in the Disney Channel Original Series “A.N.T. Farm,” make the afternoon truly unforgettable.

Winter Wonderland, one of Starlight’s signature Great Escapes, will give families with a seriously ill child the chance to spend time together outside of the hospital, escape their medical worries and return home with a renewed sense of strength, hope and community. In addition, more than half of these children attending are fight childhood cancer. “This event puts smiles on so many faces and allows us to escape our everyday reality which is much needed from time to time,” says Starlight mom Miriam whose son Adriel has Leukemia and will be attending the Winter Wonderland along with his siblings.

“There is a strong connection between emotional and physical health. Great Escapes are one way that Starlight works to improve the life and health of seriously ill children,” says Jacqueline Hart-Ibrahim Global CEO of Starlight Children's Foundation. “We are so thankful to Northwestern Mutual for their support of Winter Wonderland and other Great Escapes that benefit our Starlight families.”