Starlight Business Partnerships

Starlight Northwest brightens the lives of children and their families dealing with serious and life-threatening illness through entertainment, education and family activities. We have 17 years of success helping thousands of families in Washington State.

Why cause marketing?

Starlight Northwest's business partnership program is designed to help local businesses. By linking your brand to a nonprofit — called "cause marketing" by many — you can boost business and give back to your community at the same time. These powerful partnerships create wins for the company, nonprofit and society.

Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. Cause marketing positions you as caring for the community. When you care about causes that are important to your consumers, you can:

• Enhance corporate credibility
  
• Increase consumer loyalty and sales
  
• Build brand equity
  
• Improve employee recruitment and retention

Why partner with Starlight Northwest?

• Starlight is non-controversial and inspiring.
• Our activities are locally focused. Though Starlight operates nationally, your contributions to Starlight Northwest stay local, here in the region, helping your neighbors and your community.
• We serve all demographics. Sickness can touch anyone, and so does Starlight.
• Our images are positive and uplifting, which makes it easy to promote the partnership on your website or newsletter or to attract media when you undertake any marketing event.
  
• We are effective stewards of your dollars. We maximize and stretch every dollar we get. Our marketing programs are very lean and efficient, so your contributions have great impact.
• We bring our brand equity, experience, and a strong history of success in creating multi-faceted campaigns in all market strategies — on local, regional and national levels.

Combining Passion and Experience

• Hollywood Video – 6 year partnership
  Hollywood Video gift cards purchased by customers were donated to Starlight, which resulted in Hollywood Video sales increase.
• LeMaster Daniel (Spokane) – 1 year partnership
  Starlight leveraged news media coverage of a Great Escape and fundraising event organized by the company, which increased positive brand exposure and employee morale.
• Ride The Ducks (Seattle) – 2 year partnership
  Ride the Ducks and their employees provide Great Escape tour events for Starlight children and patients at Swedish Hospital. Starlight leveraged TV news for Ride the Ducks Great Escape events worth $6,210 in publicity value. Ride the Ducks also hosts a Starlight Day during which $5 of each ticket sale goes to Starlight Washington with radio promotion of the event to drive customers to participate.
• Starbucks Coffee Company - 7 year partnership
  An annual in-store holiday toy and book drive drives more customers to Starbucks stores -- resulting in more than 300,000 toys and books donated to hospitals and Starlight families across Washington State over the last 7 years. Starbucks also introduced a state-wide sports celebrity gift card and sales campaign which drove gift card sales with $2 of each card sale benefiting Starlight Washington.
• And more!

Call Us Today to Discuss These Opportunities!

    (425)861-7827
    info@starlight-northwest.org