Michaels to Deliver Backpacks Loaded with Arts and Crafts Supplies to 30,000 Kids
April 26, 2017
Celebrating National Volunteer Week, Starlight Children’s Foundation and Michaels have teamed up to deliver Michaels backpacks that will bring joy and comfort to hospitalized children across the U.S. and Canada. Generously provided by Michaels and assembled by team members across North America, Michaels backpacks are filled with cool arts, crafts, and other supplies to inspire creativity and bring smiles to seriously ill children of all ages. From April 23-29, Michaels’ team members will deliver a total of 30,000 backpacks to kids at over 380 hospitals and other healthcare facilities.
“Michaels is helping to bring moments of joy and comfort to millions of seriously ill children and their families,” said Chris Helfrich, CEO of Starlight Children’s Foundation. “Michaels backpacks will bring smiles to 30,000 children and we’re grateful for their continued generosity in communities across North America.”
LAC+USC Medical Center in Los Angeles and Children’s Health in Dallas will host special kick off events on April 25 and April 28, respectively, during National Volunteer Week. Michaels team members from 1,300 participating local stores and corporate headquarters will deliver hundreds of bags room-to-room and take part in art and craft activities with hospitalized children and their families.
“Giving back is a key value at Michaels, and we are grateful to have a partner in Starlight Children’s Foundation that supports us in bringing our commitment to life. We are proud to have our team members across the country celebrating National Volunteer Week this way and hope the backpacks being delivered this week provide some comfort, amusement, and inspire creativity for both the kids and their families,” said Chuck Rubin, CEO of Michaels.
Lauren Kenyon, APA PR for Starlight Children’s Foundation: [email protected], 424.285.2666
Chris de Haan, Starlight Children’s Foundation: [email protected], 213.309.1867
*For images from our special event in LA, please refer to the link below.
ABOUT STARLIGHT CHILDREN’S FOUNDATION
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Brave Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Support Starlight’s work by visiting www.starlight.org and by following Starlight on Facebook, Instagram and Twitter.
ABOUT THE MICHAELS COMPANIES, INC.
The Michaels Companies, Inc. is North America’s largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator.
As of January 28, 2017, the Company owned and operated 1,367 stores in 49 states and Canada under the brands Michaels, Aaron Brothers, and Pat Catan’s. The Michaels Companies, Inc. also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry. The Michaels Companies, Inc. produces a number of private brands including Recollections®, Studio Decor™®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make Market™, Foamies®, LockerLookz®, Imagin8®, and Sticky Sticks®. Learn more about Michaels at www.michaels.com.